Marketing Director & Launch Specialist

Lead our go-to-market strategy and product launches for a legal technology platform that is redefining estate planning automation. This role combines strategic marketing leadership with hands-on launch execution during our startup phase.

Responsibilities

Develop and execute comprehensive go-to-market strategies for the FTL Platform
Lead product launches from positioning to post-launch optimization
Build and manage marketing infrastructure (CRM, analytics, attribution)
Create messaging frameworks that resonate with estate planning attorneys
Manage demand generation campaigns across digital channels
Establish partnerships with legal industry associations
Track and optimize key metrics: CAC, conversion rates, pipeline velocity

Requirements

7+ years of B2B SaaS marketing experience, preferably in legal tech
Proven track record of successful product launches
Deep understanding of law firm buying behavior
Experience building marketing systems from scratch
Strong analytical skills with marketing analytics tools
Must be based in Chicago, IL or willing to relocate

Compensation

$120,000 - $150,000

Benefits & Perks

Salary: $120,000 - $150,000 based on experience
Equity stake in LegalEdge Innovators (stock options)
Health insurance - 100% premium coverage for employee
Flexible PTO (minimum 3 weeks encouraged)
Professional development budget ($2,500/year)
Home office stipend